Here is a list of books that I find very useful, readable and of great value to technology entrepreneurs.

“Art of the Start” by Guy Kawasaki – probably the best overall intro for first-time tech entrepreneurs; practical advice and very readable!

“The Startup Owner’s Manual” by Steve Blank and Bob Dorf – this is currently (the 2010+ decade) the state-of-the-art methodology and step-by-step practical guide for building tech startups. It’s fundamental premise is that startups are not simply smaller versions of large companies. They are fundamentally in a different mode i.e. in search for a repeatable, scalable, and profitable business model versus an execution mode. This approach seems to be currently embraced by leading entrepreneurs and investors. This book is a must read and an ongoing reference material for any serious tech startup founder, executive, or investor.

“The Founders Dilemma: Anticipating and Avoiding the Pitfalls that Can Sink a Startup” by Noam Wasserman – the title says it all.

“Crossing the Chasm – Marketing and Selling Disruptive Products to Mainstream Customers” by Geoffrey Moore – a memorable classic on business and marketing strategy for tech startups; goes beyond stories and personal experiences; provides a sound methodology for business development and pivoting; must read!

“Venture Deals: Be Smarter than your Lawyer and Venture Capitalist” by Brad Feld


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